Glasgow Named The Top City In The UK For Swearing Online, According To Report

Alice Lorenzato-Lloyd Alice Lorenzato-Lloyd - Staff Writer


The report found ‘f*ck’ was the favourite swear word amongst Glaswegians.

Whether you’ve sworn-off swearing or are consistently cursing, studies have shown that people who swear more could be more intelligent, more creative, and more honest. According to a report carried out by Reboot to find out which UK cities were guilty of breaking out the profanities, it was Glasgow who was ranked as the top city for swearing online.

In order to find out just how many times profanities were used online, Reboot examined the the UK’s most populated cities’ subreddits and it seems the Scottish city has quite the mouth on her! Or perhaps, Glaswegians have read all the studies on the benefits of swearing… Who knows.

Credit: Reboot

We just cannae resist a swear word. With 52,100 members and nearly 516,000 comments, the Glasgow subreddit averages at an impressive 109 swear words per 1,000 comments. The report also found out which swear words we can’t get enough of using, with ‘f*ck’ being the number one favourite with 53 mentions of the word per 1,000 comments.

The second most prevalent swear word for Glaswegians is ‘sh*t’, with an average of 33 comments per 1,000 containing the word. Glasgow’s least used swear words were ‘tw*t’, ‘b*tch’, and ‘b*llocks’, both averaging less than one mention per 1,000 comments.

However, Glasgow wasn’t the only city to let loose with the profanities online as it was closely followed by Liverpool and then our Scottish neighbour, Edinburgh. The least sweary city in the UK  within this report was Sheffield despite their Yorkshire neighbours of Hull, Leeds and Bradford being frequent users of expletives.

Credit: Reboot

The digital PR company also discovered the most common swear words used online too. After analysing a grand total of over 4.5 million comments and 271,000 swear words across each city’s subreddit, it found the top five most popular swear words in the UK were ‘f*ck’ (40%), ‘sh*t’ (38%), ‘cr*p’ (5.8%), ‘c*nt’ (4.1%) and ‘bullsh*t’ (3.3%).

However, the swear words used the least were ‘b*tch’ and ‘w*nker’, which only accounts for 1.4% of the total profanities analysed. Following closely behind were ‘b*llocks’ and ‘tw*t’ with a share of 1.5% each.

You can find out how all the 20 cities faired here. Now, watch your language! It was f*cking one of ya’s!

[Featured Image: Unsplash]

We may love a swear word or two, but Glasgow has also been ranked the third kindest city in the UK.

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