Fans of the adorable Hello Kitty can say ‘Kon’nichiwa’ to a cute (or kawaii) cafe inspired by the Japanese fictional character inside the Primark store in Glasgow Braehead. Following on from the store’s pop-up Stitch-themed cafe and Grinch-themed cafe over the Christmas period, which were based at the Trafford Palazzo site, the cute character will be taking over the store to celebrate 50 years of the pop culture icon.
The Hello Kitty Café can be found at both Primark stores in Manchester, Market Street and the Trafford Centre sites, where fans will have the opportunity to be immersed into the vibrant world of Hello Kitty. From now until June, the cafés will feature Instagram-worthy décor and will be serving up an array of limited-edition treats inspired by Hello Kitty, such as sweet waffles and savoury ‘bow’ buns, alongside themed beverages including a choice of bubble teas and shakes.
As well as the cafe serving up Hello Kitty-themed food and drink, Primark shoppers can also find a new Hello Kitty collection in collaboration with creators Sanrio to get their hands on too. The collection features over 100 items across womenswear, kidswear and homeware, embodying the timeless charm of Hello Kitty, that all generations know and love.
From cosy loungewear to playful accessories, each piece of the range is infused with “the signature kawaii style” of the beloved character. With trendy graphic tees, adorable nightwear, collectable bags, and much more, the collection promises to immerse customers in the magic and nostalgia of Hello Kitty.
Silvia Figini, Chief Operating Officer, Sanrio EMEA, India and Oceania, Mr Men – Worldwide, said: “We are thrilled to partner with Primark on this new collection to celebrate Hello Kitty’s 50th anniversary. Over five decades, she has inspired all generations with her core values: kindness and friendship.
“We are glad to celebrate this important milestone together with our whole community. This will happen also thanks to this collection, which will offer unique fashion items featuring our iconic character, bringing joy to Primark customers. As Hello Kitty’s motto says: ‘You can never have too many friends.'”
Primark’s Hello Kitty Café launches at the Braehead store on March 15, serving customers until June. The iconic character will also make a special guest appearance in select cafe locations over the coming weeks.
Primark’s Hello Kitty Café will be open between 10am to 5pm, Monday to Friday, 10am to 5pm and 10am to 6pm on the weekends.